“Your mission is to create a product that can be mass-produced, yet is simple and cleverly designed".

This was the assignment that sparked the imagination of an aspiring industrial designer back in 2004. Taking a cue from the objects that surrounded him, the student set the goal of transforming a two-dimensional (2D) object into a three-dimensional (3D) object.

With a burst of creative energy, long days (and nights) were spent experimenting with various raw materials and finally the breakthrough came with a few small changes to the sewing of a zipper. It was this pivotal moment that led to the product that would start it all -- a case made entirely of one long zipper.
Years later, this ingenious design experiment became officially known as the ZIPIT® Zipper pencil case, the catalyst for the start of our entire company. The rest, as they say, ‘is history.’

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